How long is the average person’s attention span?
This is what I found on Google:
How long is the average person’s attention span?
Wow, not long! And what has caused the plummet?
We could certainly take a wild guess. The (rising) influx of technology and tidal waves of services that are designed to make our lives easier are perhaps contributing factors. No one has any time any more.
From when we rise in the morning, until our heads hit the pillow at night, or even the early hours, we have information directed at us, choices to make and information to process.
It certainly is tiring.
When it comes to marketing, specifically real estate marketing, the key is standing out, while not demanding too much from weary home-seekers or investors.
My husband is an electrician. He has always said that lighting is everything. We’ve renovated numerous houses together and he has always done the lion’s share of the major changes, including lighting. I must say, his choices have been spot on.
Modern lighting has a way of evoking different vibes and moods, depending on the look you are going for. And is such a value-adder.
At The Property Writers, we just love fawning over a lot of the stunning lighting that we see in property photographs that come through our inboxes.
Indoor lighting, outdoor lighting – even candlelight! To be able to see anything, the first port of call for our eyeballs is processing light. Our eyes are drawn to light. It’s instinctive.
Perhaps one of the best examples of utilising lighting for advertising and marketing is Times Square in New York City. I remember I visited in 2006 (Ten years ago?! It’s been way too long between visits) and I felt just like a character in a movie. Cliche, but true. I was totally smitten as I took in the immense lit-up signs. I bet they’re even more spectacular ten years on.
So it was only a matter of time until these mammoth, illuminated billboards trickled down into real estate/realty marketing.
I know they’ve been popping up all over the country lately and have been showcased at trade shows. But I must say it was a real treat to recently spot an illuminated sign at night, out the front of a property.
I spotted it whilst driving, around a week ago. It was a listing for Ray White, in Largs Bay, South Australia. And it looked magnificent!
This lit-up sign made me slow and pull in to the curb to read it.
The image and words were perfectly and crisply illuminated, the darkened street around it providing the ultimate shadowy backdrop, much like a stage.
These solar powered and otherwise real estate signboards are only going to become more prevalent and accessible – that’s our prediction.
Fast forward a year from now and I’m thinking they will be absolutely everywhere.
It’s awesome to see the industry utilising such technology to stand out and do the absolute best for their vendors. It would be great to see costing eventually become accessible across a spectrum of price ranges.
I think these signs should capture up to the 4 minutes and 52 seconds allotted for average adult – plenty of time to note the name and number of the agent and phone them!
Does anyone else have any thoughts on these innovative signboards? Or are you a business who offers them as a service? Let us know on Instagram or Twitter.
Note: this post is NOT sponsored or endorsed by any company or business, it is our expressed view on a product and service.
Who else is still struggling with the phrase “last year” when referring to 2015?
Whether you work from home, on the go or in an external office, it’s important not to feel weighed down by technology. But with more and more devices and gadgets available to us, we know we are guilty of having a little build-up of things we no longer use or require. And these can add time, even if it is only minutes, to your daily life. Whether it’s having to sort through a jungle of cables that you no longer need, just to find the one charger you do require, or having to switch hard-drives, phones or tablets to access just one photo or file that you require, a build up of gadgets is draining.
Another hot tip for the maximising time in the office (if you haven’t already done so) is considering adding a monitor to your desk, to plug your laptop into. Thereby, more than doubling your screen size and allowing you to expand your windows and horizons! 
Dedicate just one day a week to being the absolutely-must-ensure-on-top-of-mail-day. Simple, but effective. You hear me? Piles of unopened envelopes not only cause physical clutter, but emotional clutter too.
Ok, maybe it’s an excuse for a smidgen of retail therapy, but consider this. If your work space is a bit cluttered or lacklustre, there’s nothing like getting out of it and going and visiting glossy, clean, fresh home office displays. Whether they shame you into tidying yours out, or inspire you to go for a new look, it could be the best excursion you take all month!