What I learnt at Jane Austen’s House

I’ve been on a journey of sorts whilst working from the U.K. and Paris throughout the last three weeks. Change is as good as a holiday and this working holiday has meant a dramatically different work backdrop.

It’s been a treat writing up marketing copy for properties in Australia, whilst the Seine river and English country gardens have been just beyond my laptop.

Tanya was born in England and spent her childhood here, whilst I lived here previously in my early twenties for a short time. While here I enjoyed a fancy-free extended working holiday, with more trekking about Europe than work.

This time around, it’s been different. In addition to chasing dreams, forming goals and applying myself to research/bettering our business, I have been inspired.

What inspires people is of course dependent on individual taste. Me? Each time I visit Paris, I visit Joan of Arc in Notre Dame.

In London, I see the Globe Theatre on the Thames, even if it’s just passing by on foot or river cruise.

Hello, Joan
Hello, Joan

Writers typically are habitual folk by nature and I’m no exception, so these places need to be ticked off.

For the first time however recently, I visited the Jane Austen House Museum in Chawton.

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An informal portait of Jane

Well, as a writer and particularly a female writer, I scolded myself for not having gone sooner.

I took my time and wandered through the gardens, watched the introductory video in its entirety and took in plenty of details in the house.

Her bedroom!

I looked upon the home and information within it from the perspective of a writer.

As someone who is hired to provide marketing content, which I/we seriously enjoy, I do typically feel the need to separate this work from my additional creative works.

SO much harder than my iPad

Immersing myself in Jane’s world however, I took on board a few lessons. Upon leaving, I realised that all can be applied to both realms of work.

What I learnt “from Jane” can be considered when creating both professional marketing content that we produce for clients and my own projects.

These are my lessons I took on board:

1> Your environment affects your work

Jane had a recognisably unproductive period when she was upheaved from the comfortable, familiar family home and moved to Bath. Whilst in Bath, she didn’t actually write much and certainly didn’t have work published. Even though in this day and age we are fortunate to be able to “work/write on the go” and anywhere really, it’s true that our surroundings and circumstances play a big part in what we create. An inspiring environment, or perhaps just a familiar one, depending on how you are inclined, is key to producing good work.

2> Walk!

Jane would walk in and around Chawton for around two hours every afternoon, rain or shine, mostly with her sister, Cassandra. The exercise, fresh air and time to brainstorm and discuss her ideas was paramount to her moving forward with her works. Interestingly, at the recent and BRILLIANT London Screenwriter’s Festival that I attended here in London, two very prolific screenwriters advised the same habit. With four-five decades of work and success between the two of them, they both swore by a daily walk. Each cited this as one of the best methods to work through problems, cure writer’s block and generally be inspired. I have been all too guilty of putting off a walk most days because of an array of excuses, mostly deadlines, or general busyness. No more! If walking can aid my work, then walking it is!

3> Even Jane Austen made (spelling) mistakes

I SO loved seeing at least one example, in a hand-written letter, that Jane Austen misspelled words. I’ve agonised over infrequent but noticed (by me!) mistakes and face-palmed myself long after I’ve rectified them. Proofreading is paramount and I still stand by that. But I recognise that although we do our darndest to prevent them, if one or two mistakes happen, as long as we fix them promptly and recognise how they happened, it is not worth the high blood pressure to dwell on them!

4> Keep working and don’t stay stagnant waiting

Jane worked on several drafts of her books at once, rearranging chapters, changing titles and revising even some published works. Given her outstanding success, I really take this to be a positive thing and have noted that it is best not to totally focus on one job/project for too long and singularly. Once its done and whilst awaiting the next step, moving on to something else is a good thing.

5> Enjoy a routine

As above, writers tend to be set in their ways and are often habitual folk. Jane was no exception and had the same routine day in, day out, in terms of when she wrote. She wrote in the morning, for several hours. I  took on board that having set hours of intense focus may make for a better balance on the whole, as opposed to the sporadic set-up with time that sometimes happens throughout the week due to the times that jobs come in and what else springs up in my day.

And in closing, Jane’s reported close-knit family were some of her biggest fans. The letter I read on the wall to a cousin after Jane’s passing from her sister Cassandra, was heartfelt and was testament to their closeness.

Another reminder that whilst writing can be a solo act, whether you are a copywriter in industry, freelance, or a creative writer in another realm, you’ve got to keep perspective and not shut out your loved ones.

After all, what is it really all for?

Even if you go for the garden, it's a perfect outing
Even if you go for the garden, it’s a perfect outing

If you are in the U.K., or travelling there in the near future, make a trip to Chawton!

Have you visited Jane’s house? Let us know on Instagram or Twitter!

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What is copywriting?

It doesn't have to be an awkward conversation when you are asked what you do!
It doesn't have to be an awkward conversation when you are asked what you do!
It doesn’t have to be an awkward conversation when you are asked what you do.

As copywriters, it’s safe to say that we’ve encountered that slightly puzzled look when we answer that question:Ladies

“What is it that you do?”

Which is completely fine, because we have been the ones who give that look, when occasionally encountering someone whose own profession is way over our own heads. But these conversations are fun to have.

I think the confusion is typically because the terms copywriter or copywriting can easily be mixed up with ‘copyright’.

To set the record straight; copyright is a form of intellectual property, so a way of publicly and legally safeguarding original creative works. Here is the wikipedia link for more clarification.

Copywriting – what we do – refers to the action itself of what our role is, but you just need to do a little switch-eroo with the wording. We write copy. And the ‘copy’ part refers to content. You’ll find the wikipedia link for copywriting here.

So… we write content!

Engaging words are SO important. Image Copyright Gary Larsen
Engaging words are SO important.
(Image Copyright Gary Larson)

We tend to go on about how much we love what we do, because that’s the truth – we do love our job. We love how we each bring different strengths to our professional partnership and we love that we have a genuine 100%, authentic belief that what we do is valid, useful and value-adding for our clients.

It’s also demanding, often performed in a high-pressure environment and each day brings variety, as well as obstacles. But we take all of that in our stride.

Another question we are often asked is:

“How do I become a copywriter?”

The answer to this isn’t very straightforward, which is also encouraging for those who seek to get started in copywriting. That’s because there is no pre-requisite for commencing a copywriting role, at least not if you work for yourself.

It's okay to have a fictitious mentor, right?
It’s okay to have a fictitious mentor, right? Image Copyright Weiner Brothers/AMC Studios.

There are so very many areas in which copywriters are required, including medical and technical copywriting and specific, strategic SEO copywriting/consulting.

Essentially, copywriters can be “hired guns” on a permanent or freelance basis, or work on retainer or salary for companies across literally hundreds of industries.

As a copywriter, you can create a business or company, based on your own strengths or interests. This would allow you to provide a specific, unique service that caters to appropriate clients, who have a use for your service. Where there is a demand and value in what you do, there is work.

We have several university degrees between us, but neither of us went to university to study copywriting.

Our work today is the result of wonderful, sometimes random opportunities, that set us on a path in which we sculpted our work to suit the real estate industry.

We would however recommend that as a writer or prospective copywriter, you engage in and join a combination of communities and support networks. So, for example, you could join your local writer’s centre and (if you’re in Australia), the Australian Writer’s Guild.

And then, the information, opportunities and support you receive from these can be complimented further by joining your local Business Network, which in our case is Business S.A.

The combination of having access to information both as a creative writer and a business owner should set you on a course of (relatively) smooth sailing as you charter the waters of content writing.

And please hit us up for advice, any time you please!

This post is not sponsored or endorsed by affiliating membership bodies, it is simply based on our own experience and preferences for running a copywriting business in Australia.

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Happy Mother’s Day

We are almost certain that unless you have been living under a rock, you may be aware of a little occasion coming up called MOTHER’S DAY. With the lead-up to holidays these days more saturated than ever, we assume most people know that it is upon us.

So we thought it fitting to share some tips for other ‘mothers in business’. These may perhaps be of some use for those who may be starting out with the juggle of motherhood and working.

As a team, we certainly divulge our parenting woes, highs and lows to each other. Before forming our business we already had being mothers in common.

But we remain pretty tight-lipped with our clients and we keep things professional on that side of the fence. Our phones are filled with photos of our daughters (we each have two!) doing the cutest things, naturally. We would love to show everyone how beautiful they are, but we refrain. We know we are good mothers. We know we are good at our job. And we know we have the right to do both, it’s just our choice to keep things a little separate.

We are both mothers whose children are involved in plenty of activities – swimming, ballet, athletics, gymnastics, you name it, our littlies are probably involved. Chances are we have just locked off copy for an upcoming listing before launching a glittery bag of some sort into our front seat and hurrying off to an extra-curricular activity. But the world and our clients don’t know that!

We do our best week in, week out and some weeks are easier than others. We have gleaned a smidgen of wisdom from our years of freelancing and subsequent business-owning, whilst mothering.

Katharine’s tips for mothers who are in the process of starting up a business, or perhaps seeking a touch more balance:

Keep a calendar that everyone in your house can see.

It sounds obvious and yes, your children may not be able to read yet, but if you have plenty coming up in your working week, make sure it is visible alongside the other facets of your life. I’ve found that keeping a work calendar separately is handy (love my iCal). But just the same as we need to try to strike a balance with work and life, if you can SEE these appointments and commitments side-by-side, it can make it easy to allocate your time and see where you need support. That brings me to my next tip.

Support.

There is the saying that it takes a village to raise a child. Well, in our fast-paced 2016 society, I find people, and yes, particularly women, really do put an immense amount of pressure on ourselves to be everything to everyone. There is also the saying about fitting your own oxygen masks before helping others. So true. I myself have really only become all too aware of this within the last twelve months or so. If you are in the throes of rolling out a business or keeping on top of a growing new enterprise, your commitment to your children doesn’t want to be something you feel is side-lined. Call on your support networks- partners, spouses (if you have them), family, friends and community groups. If you do rely on childcare and feel guilty, as obvious as it sounds, try to shake the guilt early and keep your eye on the prize. Your child/children can ultimately benefit from your own working dreams coming true. You may need to remind yourself of this every day, but try to go easy on yourself. And childcare of course has its own social and emotional positives for children too, it helps to bare that in mind.

Let your children see you working sometimes.

It goes without saying that they need to be at an age where it is safe for them to amuse themselves in the background – you don’t want your one-year old juggling knives while you’re tweaking marketing copy! But if and when you feel like you can complete a task, particularly if you work from home, or bring your children to your office/workplace/warehouse on the odd occasion, give it a go- in small increments at first. This, we know, is difficult when they are young. My eldest daughter can decipher the most complicated house floor plan. She recognises split-system air conditioning units, water closets and rainwater tanks! She has also essentially seen every single G-rated Disney film in existence and was able to begin to learn to read a little earlier than typical. And an upside is that working for myself has afforded me with flexible hours, so I have been able to visit incredible places with her through these early years. These outings are a reward for her for her patience during particularly busy days. And also a reward for me for my hard work and diligence. Her reading folder that was sent home from school advises parents to ‘let your children see you reading for leisure, so they learn early that it is an enjoyable activity’. I think the same can be said for working (in measured doses). If your child sees you working and achieving your goals, you are setting them up for a life of their own self-belief.

Set aside quiet, isolated hours each day, if you can.

Despite the above tip of letting your children see you work, I think it is also useful to put my hand up and admit that you can typically get a task completed in half the time if you aren’t tandem parenting/working. If you have peace, quiet and are not having to divide your attention between children (and their snacks, always with the fixing of snacks!) chances are these hours can be your most productive. These hours may be late at night. Which can be tough. But reaping the rewards of a flexible working life can tip the scale making burning the midnight oil worth it.

If you wish to keep on feeding, then keep on feeding! 

Plenty of other people and women in business have addressed this and in a much more eloquent manner, but in a nutshell – if you have chosen to breastfeed and it has been going well and suiting both you and baby/babies, then be aware that you have every right to continue. Particularly, if you have returned to a workplace. An awareness of your rights to have pumping breaks and a space to use is certainly something you should have. I have fed and pumped in some seriously uncomfortable and sometimes down right bizarre places, with both of my daughters. As a working mother, who also happens to be providing essential nourishment for a growing human, know that you are already a super star. And hopefully knowing this encourages you to uphold your right to continue to do so.

Enforce a ‘phones down’ time-slot in your home and try to stick to it. 

If you’re a working mother/business owner, you know better than anyone that that phone of yours is often buzzing whilst your children are in need of attention. Whether you sell products or services, there will always be the need for people to contact you. As long as you have indicated clear guidelines to clients or customers for turnaround times or response times, know that you can put your phone down and focus on your family and pick up where you left off later. This shouldn’t put clients off either – if you are doing a stellar job anyhow, no one should have any qualms with your abilities. You can put that phone down or mute notifications for a few hours every afternoon or evening and be able to do family dinner, bed-times and stories, if you are able. The world will keep turning! (Something else that took me a while to learn too.)

To be sure, it is a juggling act and anyone who tells you otherwise likely hasn’t played such major roles at the same time. But it’s doable, it’s rewarding and I know that my own daughters are my motivation for success.

This weekend we are going to break our self-enforced social media rule of limited personal/family shots and post some photos of the joy we get from motherhood. A very Happy Mother’s Day to our own mothers and we will also be thinking of those who have lost their mothers, or whose mothers have failing health. If anyone else has tips for this balancing act, we would love to hear them on Instagram.

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Tips for refreshing your work space in 2016

Who else is still struggling with the phrase “last year” when referring to 2015?

We welcomed 2016 with enthusiasm, cheer and a dedication to those kinds of goals that you just want to stay on track with. But it’s still a little hard to get our heads around it being 2016 just yet. We are giving ourselves until the end of January to not fumble over the phrase.

Even so, the New Year is HERE and we are thrilled when we look back on all that we achieved in 2015. One of our ‘resolutions’ is to be protective over our time, both work and leisure, this year.

More than ever we (and we know our clients are too) are feeling pulled in different directions when it comes to where we allocate our 24 hours. Everyone gets 24 hours a day, we know.

But with overwhelming, saturated inboxes with emails from every single product/service/company/brand you’ve ever shopped with, utilised or even glanced at, even sifting through emails can be a task that demands hours.

As well as the usual commitments to work/family/children/friends/exercise, people are feeling a little more frayed than ever.

And no one wants to start this year already feeling burnt out. A good remedy for not feeling overwhelmed could be as simple as a tidy-up of the space you spend most of your time in.

So, some ideas for maintaining a time-friendly office space, in no particular order:

Be rid of old technology:

cables awayWhether you work from home, on the go or in an external office, it’s important not to feel weighed down by technology. But with more and more devices and gadgets available to us, we know we are guilty of having a little build-up of things we no longer use or require. And these can add time, even if it is only minutes, to your daily life. Whether it’s having to sort through a jungle of cables that you no longer need, just to find the one charger you do require, or having to switch hard-drives, phones or tablets to access just one photo or file that you require, a build up of gadgets is draining.

So PURGE yourself of those no longer used devices and you will feel all the calmer for it.

For phones, how about helping the gorillas and recycle your no-longer-used mobile phone? Details are here: For computer technology, give this link a go for information.

Upgrade your work screen:

monitor upgradeAnother hot tip for the maximising time in the office (if you haven’t already done so) is considering adding a monitor to your desk, to plug your laptop into. Thereby, more than doubling your screen size and allowing you to expand your windows and horizons! We know, we know, this is a contradiction of the above advice to be rid of extra technology.

But consider this: Particularly when working in any industry which requires you to work with multiple programs at once, be it for bookkeeping, graphic design or our own familiar field of marketing, you spend so much time opening and closing windows and sliding across to review content. We know we do.

I picked up a second-hand monitor and cable from Gumtree (bless you, Gumtree) and now couldn’t be without it. It allows me to use my MacBook, yet also have mega-screen to keep open my work inbox, floor plan and property photos, relevant links and word processing open. ALL.AT.ONCE. Winning!

Be the boss of your snail mail:

 

MailboxDedicate just one day a week to being the absolutely-must-ensure-on-top-of-mail-day. Simple, but effective. You hear me? Piles of unopened envelopes not only cause physical clutter, but emotional clutter too.

You could allow yourself to sidestep and dance around the mail six days a week, if you are the ultimate procrastinator. But at least one day a week, go through it, file it, pay it, shred it, do whatever you must, but be rid of it from your space. You will feel total satisfaction once that last envelope is lifted. Make it a rule and give it a go.

Get the inspiration you need to create the space you want:

Office spaceOk, maybe it’s an excuse for a smidgen of retail therapy, but consider this. If your work space is a bit cluttered or lacklustre, there’s nothing like getting out of it and going and visiting glossy, clean, fresh home office displays. Whether they shame you into tidying yours out, or inspire you to go for a new look, it could be the best excursion you take all month!

A tidy office, with fresh, personal touches can make for a wonderful space in which you’ll be itching to get into and get productive in. Why not take advantage of all those fabulous back-to-school stationary sales that are on right now? Who said watermelon-shaped pens are just for school kids?

Or, of course, get thrifty and spend some time in opportunity-shops, or search online swap/second-hand sites. You know what they say about someone else’s trash…

Our own office rehauls have made us feel pretty fabulous. If you can’t half tell from our images above, we LOVE trawling through houzz.com.au for inspiration We hope you enjoy making yours happen.

*Note, this is NOT a sponsored post, but just contains our own ideas and recommended online spaces.

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