Getting yourself through December and beyond

The silly season is in sight - you may be on permanently on your feet, but make time for treats.

Are you feeling it – the increase?

Chances are, if you work in marketing, advertising, real estate or retail, among many other industries, you’re feeling a pinch heading towards the silly season.

And it can be ever so silly.

While some industries wind up and audible sighs of relief can be heard all round, come mid-December, some others have that final surge. A surge that requires boundless energy, a smile to remain on your face, albeit pasted at times and an ability to stay on task.

You may need to be prepared for extra work, tighter deadlines and days that will leave your phone battery flat.

So, how to get through?

The silly season is in sight - you may be on permanently on your feet, but make time for treats.
The silly season is in sight – you may be on permanently on your feet, but make time for treats.

Given here at TPW we have worked in a variety of roles, including legal and freelance, ranging from smaller businesses, through to international companies, we have gleaned a few hot tips.

Our experience of now working for our own business has in turn made us really look at the different patches throughout the year. We are often reflecting on how we can best manage these to serve our clients and additionally remain fresh ourselves.

In no particular order, some ideas for surviving the end of the year without coming out the other side extremely frayed:

  • Combine your work and leisure calendars side-by-side to minimise over-committing: The work parties can start in November. Be prepared for clashes with family and friends. Have your ‘Thank You’ and ‘Sorry’ cards at the ready – chances are you will miss a birthday, engagement or farewell. (Us December babies are used to this though, don’t worry, ahem.)
  • What can you outsource? Even if it’s only for the month of December. Because no-one wants to be that person martyring themselves ironing at midnight, because the days are too jam-packed. If your budget can stretch, be it office, or personal, outsource some tasks that seem particularly overwhelming come a busy spell at work.
  • Get.Your.Shopping.Done-Now! Whether you celebrate Christmas or not, if you do have gifts to buy for late December, why not make this year the year that you do get it all done now? I know some people hold off until those super-special sales in those last few days, but a little (not so) secret: ‘those’ sales are already on – now! It actually seems that they now start in October.
  • Keep a reward in sight, to help you breathe through particularly frantic days. If you are taking time off around the end of the year and/or early January, keep that in mind. Some days are bound to have hiccups, particularly if you are a real estate agent, broker, or similar. But, guess what – you’ve almost made it through the whole of 2016! Sleep-ins and slow, sunshine-filled days aren’t far away. Hold on, you’re almost there.

    Stop and breathe. You'll come out the other side soon, with space to stretch your wings.
    Stop and breathe. You’ll come out the other side soon, with space to stretch your wings.
  • With the above in mind, don’t neglect your health. If you are working longer days at the moment and are missing out a higher quantity of sleep each week than typical, you need to check in with yourself each day. What could you do, each and every day, to ensure that you are filling your tank? Maybe you need to buy one of those kind of fancy 3-litre drink bottles from a sports/health store, and ensure you’ve drunk it by the end of each day. Or perhaps, it’s allowing for one extra fitness class each week. It may seem like it’s adding, not subtracting, during a busy time. But if only an extra hour of something that is going to boost your day/week overall, allow it to happen.

    Fill YOUR cup!
    Fill YOUR cup!
  • One final point to consider is that this time of year can be a particular strain for people, financially, emotionally and otherwise. If you’re busy working and feeling overwhelmed, maybe grab perspective and remember: if you’re working, succeeding and achieving, in a sense you are fortunate. Being mindful and thankful, even if only for a minute, can do wonders for changing a negative mindset into a positive one. And a positive mindset is a much-needed thing when a busy work year is winding up!

    Don't forget your passion, your drive and why you work in your role in the first place.
    Don’t forget your passion, your drive and why you work in your role in the first place.

And if there is anything you can do to help others who may not be as fortunate as you, make time for that too. It could be an absolutely wonderful and fulfilling way to finish off your 2016.

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Winter in real estate

A common denominator in plenty of conversations of late has been how winter tends to slow things down in real estate matters.

Though real estate isn’t strictly seasonal, it’s fair to say that heading into the warmer months in Australia and come December each year, there are more properties hitting the market.

Considering people tend to only list their homes for sale in Australia an average of every seven years, it makes sense that timing is critical.

If you’ve got a sparkling swimming pool in your backyard, you’re hardly going to fancy your chances when sideways rain is battering people jumping in and out of their cars at opens.

This isn’t to say that properties aren’t popping up for sale consistently, in all major cities, at any given time, because they are.

In fact, auction clearance rates for the weekend just gone were pretty interesting (Source: Rp Data, week ending Saturday 30th July 2016):

City Clearance rate total auctions RP data Auction Results Sold prior to Auction Sold at Auction Sold after auction Passed in w/drawn
Adelaide 71% 39 31 2 19 1 8 1
Brisbane 59.6% 110 47 9 18 1 19 0
Canberra 90.9% 14 11 2 6 2 1 0
Melbourne 85.9% 447 396 59 279 2 53 3
Perth 29.4% 17 17 2 3 0 12 0
Sydney 74.0% 294 235 43 130 1 46 15
Tasmania 50.0% 7 2 0 1 0 1 0

But we know that inevitably, business can slow a little for real estate agencies and the services that they use.

Rain, rain, go away
Rain, rain, go away!

So, how to make the most of these months, when your days each week may not be as jam-packed as warmer seasons? Here are some options:

1> Hit the networking events. Even if you’re a little on the shy side (doubtful, if you’re a real estate agent!), certain events in winter months can be a seriously enjoyable. And opportunities to make fresh contacts. They are almost always inside, so rain, hail or shine, you can head along and forget about the torrential rain outside. Even if you just stand around complaining about the weather together, it could be a few hours well spent.

2> Accept that this is a “quieter” period in your business year and allocate time for a holiday. Having less listings or work to oversee could mean that this is an ideal time to slip away, even if you’re still governing things from afar. It could also invigorate you for your upcoming silly season.

3> Do the opposite to the above point and come up with an action plan for a cold-weather hustle! Having time up your sleeve could be the best opportunity to do a business health check. There are a myriad of resources out there for ensuring that your business’s support systems, services and tools are currently best for you. Why not set aside half a a whole day and check in with your banking, POS systems, social media accounts and suppliers? It could mean that come spring, you and your business are feeling squeaky clean and ready for a mad summer.

4> TAX. Organise a time with your accountant and get that tax done now, so it’s not a deadline looming over you when you are really scraping for free hours. You’ll thank yourself for the foresight.

5> Make the most of the INDOORS. I’m a bit partial to winter-time for this incentive myself. We have some stunning scenery here in South Australia. But, sometimes when the cold air is making your fingers ache, these outlooks are best enjoyed from indoors, with a hot beverage in hand.

How lovely is it to warm your hands around a hot drink?!
How lovely is it to warm your hands around a hot drink?!

There are so many sublime attractions that can be enjoyed no matter what the weather brings. Some of my favourites are (specific to Adelaide):

Or, of course, find a cellar door or restaurant, preferably one with a fireplace (My favourite is d’Arenberg in McLaren Vale) and duck indoors and enjoy the winter ambience.

We are so spoilt for beautiful beaches here (Christies Beach pictured) but winter-time isn't the time for a dip!
We are so spoilt for beautiful beaches here (Christies Beach pictured) but winter-time isn’t ideal for a dip!

The great thing is, most of these places can make for a wonderfully relaxing backdrop for a business meeting, if you want to mix work with play and remain on top of your (work) game.

Save for the movies, as you really will get shushed by other people, why not get creative for your next winter-time meeting? Opt for one of the above suggested indoor spots, or a fabulous idea of your own?

Or, you can do what my daughter’s kitty does and just seek out the winter sunbeams and ride winter out:

Get the warmth wherever you can.
Get the warmth wherever you can.

If you have any other suggestions on being the winter blues and remaining proactive, let us know on Instagram or Twitter.

Katharine

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Why we deleted our Facebook business page

Do you ever tick boxes for things, despite them not sitting quite right with you? But because it is a common step and a universally acknowledged and sensible thing to do, you just run with something anyhow.

We’ve said it before and we’ll say it again. It seems like today, more than ever before, people have less and less free time and more things demanding time and attention.

Having a Facebook business page was a box that we ticked for some time. We had a page, it had our credentials on it, contact information, you know the rest.

  • We know that it is deemed to be a crucial, essential presence for a business.
  • We know that Facebook is a powerhouse and owns many apps that we love and use, such as Instagram.
  • We know that Facebook folk may find out that we removed our neat, friendly little business from its community and give us a big digital thumbs down (read: limit our reach on other apps!).
  • We know that it can be a phenomenal online space and community for businesses, groups and people to communicate from all corners of the globe to drum up business and projects.
  • We know that one day we may have more reasons to have a page, than not to, and may start one up again. This decision is reversible.
Facebook can do AMAZING things for people and businesses, we get it. Perhaps just not for us...
Facebook can do AMAZING things for people and businesses, we get it. Perhaps just not for us…

We even tried Facebook’s advertising, with several targeted campaigns. But – it did jack for us in terms of reach and numbers.

And really, although this lovely business of ours is growing and we find ourselves just loving new opportunities and where they are taking us, we just weren’t feeling Facebook as being key. It just isn’t key to our growth or an enjoyable facet of our work, if we are being honest.

We often gain new clients in person, through word of mouth, or by random chances. Tanya does plenty of work for clients in far-off places, such as the U.S.A. and India. These clients didn’t pop up on our Facebook Page.

Instead, we felt as thought our page was impeding on our family and friend’s feeds.

When people put their feet up and scroll through their feed for some mental down time and a switch-off from the real world, we didn’t feel like they wanted to see our latest listings, or musings about life as a hired writer.

Our clients and industry colleagues didn’t really need to spend time on our page – we have plenty of other means of communication. So really, getting a ‘like’ from my Mum, as kind as it was, felt like an indication that we didn’t have the reach we wanted, or needed really.

As copywriters, we sell a service, not a product. What we were showcasing on our page, specifically our organic content, really wasn’t being seen by anyone and wasn’t going to change anyone’s lives. Seriously.

We love our work, we are good at what we do, but we weren’t being rewarded by our time on Facebook and it didn’t feel like it was an avenue worth continuing.

We live in a world where people are shuffling around the streets like zombies with their heads down, finding imaginary anime characters (another post in itself!). We daresay that people really don’t want to trawl through the business page of someone who isn’t offering them a service relevant to them, when they can be spending time doing things they enjoy in their free time.

Ciao for now, Facebook.
Ciao for now, Facebook.

There are plenty of articles floating around that weigh up the pros and cons of businesses breaking up with Facebook. Some of them had some really resonating points, but there was no particular literature that cemented the decision for us.

It just felt like a box we had ticked, but that our heart wasn’t in.

So we made a business decision to say goodbye to it!

Because when you run a business yourself you make these decisions and wear the consequences or rewards yourself. And it feels damn good to be authentic to our own thoughts and experiences.

So, we work in advertising.

We are professional marketing content writers.

We do use Facebook, in terms of having personal pages. It can provide a really wonderful space to make loved ones on different continents not seem so far away and, of course, to share messages, ideals and raise awareness.

But –

You won’t find The Property Writers creeping into your feed on Facebook (for now, at least!).

So see you elsewhere, folks! (Some not so subtle links below.)

Twitter

Instagram

Google +

Houzz

 

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What is copywriting?

It doesn't have to be an awkward conversation when you are asked what you do!
It doesn't have to be an awkward conversation when you are asked what you do!
It doesn’t have to be an awkward conversation when you are asked what you do.

As copywriters, it’s safe to say that we’ve encountered that slightly puzzled look when we answer that question:Ladies

“What is it that you do?”

Which is completely fine, because we have been the ones who give that look, when occasionally encountering someone whose own profession is way over our own heads. But these conversations are fun to have.

I think the confusion is typically because the terms copywriter or copywriting can easily be mixed up with ‘copyright’.

To set the record straight; copyright is a form of intellectual property, so a way of publicly and legally safeguarding original creative works. Here is the wikipedia link for more clarification.

Copywriting – what we do – refers to the action itself of what our role is, but you just need to do a little switch-eroo with the wording. We write copy. And the ‘copy’ part refers to content. You’ll find the wikipedia link for copywriting here.

So… we write content!

Engaging words are SO important. Image Copyright Gary Larsen
Engaging words are SO important.
(Image Copyright Gary Larson)

We tend to go on about how much we love what we do, because that’s the truth – we do love our job. We love how we each bring different strengths to our professional partnership and we love that we have a genuine 100%, authentic belief that what we do is valid, useful and value-adding for our clients.

It’s also demanding, often performed in a high-pressure environment and each day brings variety, as well as obstacles. But we take all of that in our stride.

Another question we are often asked is:

“How do I become a copywriter?”

The answer to this isn’t very straightforward, which is also encouraging for those who seek to get started in copywriting. That’s because there is no pre-requisite for commencing a copywriting role, at least not if you work for yourself.

It's okay to have a fictitious mentor, right?
It’s okay to have a fictitious mentor, right? Image Copyright Weiner Brothers/AMC Studios.

There are so very many areas in which copywriters are required, including medical and technical copywriting and specific, strategic SEO copywriting/consulting.

Essentially, copywriters can be “hired guns” on a permanent or freelance basis, or work on retainer or salary for companies across literally hundreds of industries.

As a copywriter, you can create a business or company, based on your own strengths or interests. This would allow you to provide a specific, unique service that caters to appropriate clients, who have a use for your service. Where there is a demand and value in what you do, there is work.

We have several university degrees between us, but neither of us went to university to study copywriting.

Our work today is the result of wonderful, sometimes random opportunities, that set us on a path in which we sculpted our work to suit the real estate industry.

We would however recommend that as a writer or prospective copywriter, you engage in and join a combination of communities and support networks. So, for example, you could join your local writer’s centre and (if you’re in Australia), the Australian Writer’s Guild.

And then, the information, opportunities and support you receive from these can be complimented further by joining your local Business Network, which in our case is Business S.A.

The combination of having access to information both as a creative writer and a business owner should set you on a course of (relatively) smooth sailing as you charter the waters of content writing.

And please hit us up for advice, any time you please!

This post is not sponsored or endorsed by affiliating membership bodies, it is simply based on our own experience and preferences for running a copywriting business in Australia.

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Do one thing every day that scares you

Okay, hands up if you remember the song ‘Everybody’s Free To Wear Sunscreen’.

Yes? No?

If you need a little reminder, or distraction, see the original music video below.

(Copyright lies with Baz Luhrmann and associated creators)

Poignant and direct, the lyrics most likely have something in there for everyone. It is a wonderfully engaging stream of advice, including being advised to floss, getting plenty of calcium, as well as remembering compliments that you receive.

One such piece of advice is

“Do one thing every day that scares you”.

This piece of wisdom was originally said by Eleanor Roosevelt.

Easier said than done, right?

But what is interesting about this, is that it can be a little more daunting applying this principle to your business and business practices.

Why is this? It’s not a rhetorical question, I really don’t know why this is!

Perhaps it is because our business or workplace and how we operate within our work can have a knock-on affect to plenty of others. Whether they are colleagues, clients or even future or prospective clients, drastic or ‘scary’ changes can cause ripples.

Whereas, making personal decisions, such as a change in hair colour or a choice in holiday destination, are less likely to offend, annoy, or upheave others.

Here at The Property Writers, we’ve had plenty of decisions to make along the way since our fruition and already in the span of a year have made changes to the way we work. Most of these changes have been overwhelmingly positive.

But have we really challenged ourselves to the extreme, or even scared ourselves? Nope, not really! The end of financial year is fast approaching and amid our meetings and talks on financials and processes and future goals, I’m going to be throwing into the mix the notion of mixing it up a bit and scaring ourselves.

This could be as simple as picking up the phone and phoning some targeted clients who have been on our wish list (so far, from afar!).

OR, utilising a social media app that has admittedly confounded us a bit until now *cough, cough*, Snapchat!

But we are going to mix it up a bit around here and scare ourselves.

After all, nothing ventured is nothing gained, right?

I have skydived before. Yes, I have jumped out of a plane, after only agreeing to do so around 4 or 5 hours beforehand. And I remember being strangely calm while doing so.

But I was reduced to a shivering, terrified mess recently in Bali. I was climbing the set of stairs, to go on a water-slide that most 12 years around me weren’t thinking twice about. This water-slide absolutely terrified me. I did go on it, after my initial almost tamper-tantrum stating that I wasn’t going to! But the prospect of jumping out of a plane from 15,000 feet was significantly less scary, for me anyway.

We all have have our ‘things’ and all have our levels of what we as individuals are comfortable with. We’re a diverse group, us human beings.

How about you? What are some things you can do within your business to scare yourselves?

Is it joining Snapchat like us? (Eek, we are so terrified!) Let us know on Instagram or Facebook!

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Why real estate is still exciting

You can’t swing a cat lately without reading about or hearing about the cold water potentially being thrown on negatively geared investments, here in Australia.

A hot news topic, like the weather here lately (hello, winter!), it’s cast a bit of a gloomy shadow over the industry.

In the build up to our Federal Election, property investment and some related tax breaks are being scrutinised more than ever.

While change is always inevitable, in any field and political climate, the headlines splashed around lately have tended to focus chiefly on the Labor Party’s intent to reform negative gearing.

But, as we know, there are so many other facets to property investment here in Australia. Positively geared investments, of course, being an alternative that shouldn’t be sniffed at.

But nitty gritties aside (as the debate is a whole other post in itself), we felt like we needed to bring a little cheer to the grim forecasting and the industry itself.

We’ve had a few clients, friends and family lately who have been frowning a bit too much for our liking.

So, in no particular order, reasons why real estate is so exciting:

1> Real estate will not, despite the ‘battening down the hatches’ attitude of late, go away. It simply will not. Like a bottle of wine, that itself is a living organism, it evolves, changes and can improve. Of course, it can oxidise too (read: you can lose money), but it is not going anywhere. There will always be land, there will always be property and there will be a demand for both.

2> People involved in the industry are tightening their connections and affiliations – technology has brought us closer than ever before. Kinships between agents and agencies and marketing professionals such as ourselves are formed daily and this community is a fast-paced, vibrant and exciting one. Although scheduling conflicts meant we weren’t at the recent AREC conference in Queensland, we loved the buzz that we saw from our clients who attended and the positive empowerment that they experienced while attending.

3> Real estate is an industry that you can undoubtedly make and create your own opportunities in. A multi-faceted industry, there is something for everyone, depending on your wheelhouse. We ourselves are constantly learning about different aspects of this powerhouse of an industry. Owning property isn’t necessarily permanent, but the choices you make once you do own something, be it a starter unit, a knock-down job, or a stake in a new development, can play a big part in your future, financial and otherwise. And how enthralling is that?

4> The support and wealths of information that we have access to, in our country, are seriously phenomenal. Whether you’re an agency, agent, vendor, or buyer – If you’re not sure about something, during any process, you can be certain you can FIND OUT. How great is that? Whether it is through your own research, or a service that you call upon, a book you read, a convention you attend, or a course you undertake – knowledge is EVERYWHERE and knowledge is POWER! Information doesn’t always come from the four walls of a training environment either. Sometimes all it takes is shouting someone you meet a cup of coffee and asking them some polite questions about their niche for ten minutes. Chances are you’ll walk away with plenty of food for thought.

Image copyright Jim Davis
Image copyright Jim Davis

5> As per the above point, the different services and niches that exist within real estate are seriously cause for excitement. We are thrilled every time we meet someone who has started their own vendor advocacy, mortgage broking, property staging or property photography company, to name a few examples. These businesses are opportunities for people to work hard and reap rewards, while providing invaluable services to buyers and sellers alike. It’s impossible not to get excited after having an in-depth conversation with someone who has found their feet while working in real estate and the enthusiasm is totally contagious.

So how was that for a little cheer!? It’s not all rainbows and unicorns, but we think it counts for something that real estate employs many people, creates plenty of opportunities and acts as an umbrella for plenty of sub-industries.

Yay for real estate!
Yay for real estate!

If you yourself own or run a business within our ever-changing, utterly exciting industry, do say hello on Facebook or Instagram, we would love to meet you.

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How to work on the go

Got your phone? You won't need much else!
Got your phone? You won't need much else!
Got your phone? You won’t need much else!

If you work in the real estate industry, whether you’re an agent, property manager, or a developer, chances are you spend a lot of time in your car.

I’ve come up with a few hacks to make the most of your mobility and revel in your chance to work out of a mobile office.

All it takes is foresight, a little bit of technology and an awareness of how to best manage your time whilst not in your office.

  • Set aside time each morning planning your route and take note of places/areas in which you will likely stop. Having a plan for your day will empower you – of course things certainly don’t always go to plan, particularly in this industry! But it’s better to start the day with a framework, than none at all, and adapt accordingly.
  • Put together your work-on-the-go-kit. Picture your desk – what is on it that you use frequently that you may need to replicate in your car? It’s pretty straightforward, but if you keep a separate car charger for your phone/tablet, notebook, pens, diary and glasses if you require them together, in a bag or storage tub in your car, you’ll thank yourself for it. It means not having to grab extra bits and pieces before leaving your office. Knowing that you’ll have what you need with you if you have to unexpectedly stay out longer than planned will provide you with peace of mind. It sounds so simple, but the amount of times we’ve clients have said their phone battery had betrayed them, or they didn’t have their reading glasses has made us all the more aware of the importance of these basic things. (I’ve been guilty of forgetting so many of these things too.)

    Get your kit sorted!
    Get your kit sorted!
  • Cloud storage is your friend. It’s inevitable that being on the go so much, you’ll be creating or receiving documents. You will want these saved securely without you having to switch devices often, or wait until you return to your office. If they are streamlined across your devices, you ultimately save time.
  • As well as utilising handy cloud storage, there are plenty of apps that I use that I swear by for using while working on the run. That’s a whole other post in itself, but ones I favour are Evernote for word processing/note taking, Dropbox for saving and sending files and utilising Voice Memo (or the Android equivalent) for dictating.
  • Speaking of back-up – portable contents insurance – ensure that you have it! If you do have an unfortunate incident with one of your devices or contents, if it’s covered by your insurance policy, you’ll be glad to not have hassles when making a claim.

    Before you hit the pavement make sure your belongings are secure and that you have insurance.
    Before you hit the pavement make sure your belongings are secure and that you have insurance.
  • Coffee and snack stops. These are vital, especially if you are fuelled by caffeine, as I admittedly am. (What writer isn’t, really?) Packing your own food can often be healthier and more cost effective, but isn’t always a daily reality. For when you are making a stop, if you don’t mind repetition, go for somewhere with a loyalty scheme for your beverages, so you’re at last getting a free drink after several. If you like mixing it up, find somewhere different each time and aim to support small or local businesses to the area that you’re stopping in. And do your part for reducing your carbon footprint and aim to take in your own travel mug to fill up, if stopping for coffee is a regular thing. You can get some AMAZING ones online, or even your local stationary supplies store.

    Image source: www.keepcup.com
    Image source: www.keepcup.com
  • Embrace podcasts! They are a great way to stay engaged and informed in your industry and stay mellow in traffic. As long as you feel like you can still concentrate while driving, podcasts are a seriously fabulous way to make the most of time spent driving. You could always use the time to indulge in podcasts aligned your own personal interests or hobbies now and then to mix up your day and drive.
  • Find an inspiring natural landscape, or backdrop, to stop and work at. Make the most of your position of not being fixed in the same working space day in, day out. Seek inspiration in the great outdoors. Fresh air and natural splendour do wonders for soul and can really help boost creativity. I love so many quotes from John Muir. A particular favourite, to finish on:

    I only went out for a walk and finally concluded to stay out till sundown, for going out, I found, was really going in. – John Muir

    Find a natural setting to stop at and enjoy while you work.
    Find a natural setting to stop at and enjoy while you work.

    What are your tips for working while out and about? And please do let us know of any podcasts we should be subscribing to. Visit us on Instagram and Facebook to give us your own tips and tricks.

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Happy Mother’s Day

We are almost certain that unless you have been living under a rock, you may be aware of a little occasion coming up called MOTHER’S DAY. With the lead-up to holidays these days more saturated than ever, we assume most people know that it is upon us.

So we thought it fitting to share some tips for other ‘mothers in business’. These may perhaps be of some use for those who may be starting out with the juggle of motherhood and working.

As a team, we certainly divulge our parenting woes, highs and lows to each other. Before forming our business we already had being mothers in common.

But we remain pretty tight-lipped with our clients and we keep things professional on that side of the fence. Our phones are filled with photos of our daughters (we each have two!) doing the cutest things, naturally. We would love to show everyone how beautiful they are, but we refrain. We know we are good mothers. We know we are good at our job. And we know we have the right to do both, it’s just our choice to keep things a little separate.

We are both mothers whose children are involved in plenty of activities – swimming, ballet, athletics, gymnastics, you name it, our littlies are probably involved. Chances are we have just locked off copy for an upcoming listing before launching a glittery bag of some sort into our front seat and hurrying off to an extra-curricular activity. But the world and our clients don’t know that!

We do our best week in, week out and some weeks are easier than others. We have gleaned a smidgen of wisdom from our years of freelancing and subsequent business-owning, whilst mothering.

Katharine’s tips for mothers who are in the process of starting up a business, or perhaps seeking a touch more balance:

Keep a calendar that everyone in your house can see.

It sounds obvious and yes, your children may not be able to read yet, but if you have plenty coming up in your working week, make sure it is visible alongside the other facets of your life. I’ve found that keeping a work calendar separately is handy (love my iCal). But just the same as we need to try to strike a balance with work and life, if you can SEE these appointments and commitments side-by-side, it can make it easy to allocate your time and see where you need support. That brings me to my next tip.

Support.

There is the saying that it takes a village to raise a child. Well, in our fast-paced 2016 society, I find people, and yes, particularly women, really do put an immense amount of pressure on ourselves to be everything to everyone. There is also the saying about fitting your own oxygen masks before helping others. So true. I myself have really only become all too aware of this within the last twelve months or so. If you are in the throes of rolling out a business or keeping on top of a growing new enterprise, your commitment to your children doesn’t want to be something you feel is side-lined. Call on your support networks- partners, spouses (if you have them), family, friends and community groups. If you do rely on childcare and feel guilty, as obvious as it sounds, try to shake the guilt early and keep your eye on the prize. Your child/children can ultimately benefit from your own working dreams coming true. You may need to remind yourself of this every day, but try to go easy on yourself. And childcare of course has its own social and emotional positives for children too, it helps to bare that in mind.

Let your children see you working sometimes.

It goes without saying that they need to be at an age where it is safe for them to amuse themselves in the background – you don’t want your one-year old juggling knives while you’re tweaking marketing copy! But if and when you feel like you can complete a task, particularly if you work from home, or bring your children to your office/workplace/warehouse on the odd occasion, give it a go- in small increments at first. This, we know, is difficult when they are young. My eldest daughter can decipher the most complicated house floor plan. She recognises split-system air conditioning units, water closets and rainwater tanks! She has also essentially seen every single G-rated Disney film in existence and was able to begin to learn to read a little earlier than typical. And an upside is that working for myself has afforded me with flexible hours, so I have been able to visit incredible places with her through these early years. These outings are a reward for her for her patience during particularly busy days. And also a reward for me for my hard work and diligence. Her reading folder that was sent home from school advises parents to ‘let your children see you reading for leisure, so they learn early that it is an enjoyable activity’. I think the same can be said for working (in measured doses). If your child sees you working and achieving your goals, you are setting them up for a life of their own self-belief.

Set aside quiet, isolated hours each day, if you can.

Despite the above tip of letting your children see you work, I think it is also useful to put my hand up and admit that you can typically get a task completed in half the time if you aren’t tandem parenting/working. If you have peace, quiet and are not having to divide your attention between children (and their snacks, always with the fixing of snacks!) chances are these hours can be your most productive. These hours may be late at night. Which can be tough. But reaping the rewards of a flexible working life can tip the scale making burning the midnight oil worth it.

If you wish to keep on feeding, then keep on feeding! 

Plenty of other people and women in business have addressed this and in a much more eloquent manner, but in a nutshell – if you have chosen to breastfeed and it has been going well and suiting both you and baby/babies, then be aware that you have every right to continue. Particularly, if you have returned to a workplace. An awareness of your rights to have pumping breaks and a space to use is certainly something you should have. I have fed and pumped in some seriously uncomfortable and sometimes down right bizarre places, with both of my daughters. As a working mother, who also happens to be providing essential nourishment for a growing human, know that you are already a super star. And hopefully knowing this encourages you to uphold your right to continue to do so.

Enforce a ‘phones down’ time-slot in your home and try to stick to it. 

If you’re a working mother/business owner, you know better than anyone that that phone of yours is often buzzing whilst your children are in need of attention. Whether you sell products or services, there will always be the need for people to contact you. As long as you have indicated clear guidelines to clients or customers for turnaround times or response times, know that you can put your phone down and focus on your family and pick up where you left off later. This shouldn’t put clients off either – if you are doing a stellar job anyhow, no one should have any qualms with your abilities. You can put that phone down or mute notifications for a few hours every afternoon or evening and be able to do family dinner, bed-times and stories, if you are able. The world will keep turning! (Something else that took me a while to learn too.)

To be sure, it is a juggling act and anyone who tells you otherwise likely hasn’t played such major roles at the same time. But it’s doable, it’s rewarding and I know that my own daughters are my motivation for success.

This weekend we are going to break our self-enforced social media rule of limited personal/family shots and post some photos of the joy we get from motherhood. A very Happy Mother’s Day to our own mothers and we will also be thinking of those who have lost their mothers, or whose mothers have failing health. If anyone else has tips for this balancing act, we would love to hear them on Instagram.

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Help us help you

This post is penned by a total film tragic, so straight up apologies for the quite obvious reference. That said, this quote and its use was flooding plenty of different creative industries after the 1996 film in which it was featured. We just thought it was time to bring it up again.

Yep, we are referring to Jerry Maguire’s spiel to Rod Tidwell. (See below, if you need a refresher. Note, all Copyright of clip remains with owners/proprietors of the original film.)

Don’t get us wrong, we aren’t in the habit of ranting at our clients, or bothering them whilst they are attempting to dress. And we pride ourselves on our really positive relationships with all of our clients.

When you communicate with a client purely via Emoji, that’s when you know you’ve built up a solid working relationship!

But what we love about this “help me help you” ethos is that in the marketing world it’s easy for pressures and strains to compete to get in the way of taking a deep breath and going back to basics.

Asking the really simple (seriously, very simple) questions of a client at the beginning of a brief, we have found anyway, have ensured that we are providing the best possible service (read: help) that we can.

Questions such as:

  • Who are you trying to reach with this?
  • Do you have any documentation that can give us a unique insight? (For example, vendor’s statements about what they love about their home, why they first built in the area, etc..)
  • When do you plan on publishing this and/or having your other material complete?
  • Can you describe your ideal “buyer”, who would read this copy and be enticed to pick up the phone and call you?
  • Can you cite an example of a listing/catch-phrase/campaign you’ve seen recently that has sparked your interest and what did you love about it?

We have found that when providing our service for the first time to a client, whether they are an agent from a boutique agency, or someone from a powerhouse agency, questions like these help so much.

All it takes is this initial ten-minute or so conversation and we are in the best possible situation to help and to produce something tailored, unique and exactly what is required by the client. As a result of them helping us. Win-win!

It can also save a stream of emails back and forth following a brief, which may be a hindrance on time, on both ends.

So whether you’re a copywriter reading this, or a business owner/agent/agency who currently outsources to writers such as us, it’s a good little tagline to embed in your brain for the day.

help me help you

Simple right? But effective! Have any other tips for that first efficient, effective copywriting briefing? We would love to hear them.

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Four strategies for five star reviews

A spike in online review sites such as RateMyAgent and ProductReview has consumers turning to the internet for guidance, and agents are worried. Your newsletter mailing campaign might be glossy, and your signage slick, but consumers are less likely than ever before to judge an agent by its cover.  With the most recent Roy Morgan poll showing that real estate agents are amongst the least trusted professions in the country (even Federal MPs rated higher!) the power of online review sites is even greater.

change ahead sign

Across all industries, buyers are completing more and more research before contacting a supplier.  In fact, 57% of the purchase process is complete before you even hear from a potential vendor; they’ve done that part of the process by researching you, your competitors, their property value and expectations, and their findings will mean the difference between a phone call to you or to your arch-rival across the street.  What you say and do after they’ve made contact is hugely influential, but it’s not the main part of the sales task.

So if the majority of the purchasing process happens before you make contact, and consumers are increasingly placing their trust in online review sites, you need a new approach.  The good news is with a smart strategy in place, you can get out ahead of the pack and influence online spaces to drive more business to your door.

1. Be across your reviews.  Knowledge is power, and although you don’t want to leap in and respond to every scathing comment (more on that below), you do need to know what’s being said about you.   Google Alerts is a great tool to get notifications – set it up to email you if your name is mentioned, for example – but it can be spotty.  In the end there’s no substitute for time; bookmark the major players in the review space and check them at least twice a week.

2. Be responsive.  If there is a specific complaint online, respond to it politely.  That applies whether the disgruntled consumer is posting on ProductReview or Facebook; either way, you have an audience that is wider than that consumer, and if it appears that you’re ignoring the issue, it doesn’t reflect well.  Conversely, a quick and appropriate response is often even better for your reputation than if there had been no bad review in the first place; it shows that your reviews are genuine and that you are sincere.

3. Be brief and dignified.  The above certainly doesn’t mean that online is the place to air your own views at length!  Please, please don’t be one of those owners who posts a multi-paragraph rant in response to a customer complaint and finds themselves the centre of more attention than you’d wish.

angry yelling at computer

4. Encourage satisfied customers to post reviews.  To be clear, we’re not encouraging you to solicit fake reviews or pay people to submit things they don’t believe.  But if your vendor has told you how thrilled they are with your services, why not ask them to post that opinion online?  It is a truism in customer service that disgruntled consumers are more likely to be vocal than satisfied ones; a simple request is often all it takes to right that balance.

All of this takes time, and if time is short, consider outsourcing the tasks as part of your overall social media strategy.  We at the Property Writers will monitor your online reviews and bring anything that needs personalised attention straight to you, all as part of the package! Contact us for quotes.

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