What I learnt at Jane Austen’s House

I’ve been on a journey of sorts whilst working from the U.K. and Paris throughout the last three weeks. Change is as good as a holiday and this working holiday has meant a dramatically different work backdrop.

It’s been a treat writing up marketing copy for properties in Australia, whilst the Seine river and English country gardens have been just beyond my laptop.

Tanya was born in England and spent her childhood here, whilst I lived here previously in my early twenties for a short time. While here I enjoyed a fancy-free extended working holiday, with more trekking about Europe than work.

This time around, it’s been different. In addition to chasing dreams, forming goals and applying myself to research/bettering our business, I have been inspired.

What inspires people is of course dependent on individual taste. Me? Each time I visit Paris, I visit Joan of Arc in Notre Dame.

In London, I see the Globe Theatre on the Thames, even if it’s just passing by on foot or river cruise.

Hello, Joan
Hello, Joan

Writers typically are habitual folk by nature and I’m no exception, so these places need to be ticked off.

For the first time however recently, I visited the Jane Austen House Museum in Chawton.

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An informal portait of Jane

Well, as a writer and particularly a female writer, I scolded myself for not having gone sooner.

I took my time and wandered through the gardens, watched the introductory video in its entirety and took in plenty of details in the house.

Her bedroom!

I looked upon the home and information within it from the perspective of a writer.

As someone who is hired to provide marketing content, which I/we seriously enjoy, I do typically feel the need to separate this work from my additional creative works.

SO much harder than my iPad

Immersing myself in Jane’s world however, I took on board a few lessons. Upon leaving, I realised that all can be applied to both realms of work.

What I learnt “from Jane” can be considered when creating both professional marketing content that we produce for clients and my own projects.

These are my lessons I took on board:

1> Your environment affects your work

Jane had a recognisably unproductive period when she was upheaved from the comfortable, familiar family home and moved to Bath. Whilst in Bath, she didn’t actually write much and certainly didn’t have work published. Even though in this day and age we are fortunate to be able to “work/write on the go” and anywhere really, it’s true that our surroundings and circumstances play a big part in what we create. An inspiring environment, or perhaps just a familiar one, depending on how you are inclined, is key to producing good work.

2> Walk!

Jane would walk in and around Chawton for around two hours every afternoon, rain or shine, mostly with her sister, Cassandra. The exercise, fresh air and time to brainstorm and discuss her ideas was paramount to her moving forward with her works. Interestingly, at the recent and BRILLIANT London Screenwriter’s Festival that I attended here in London, two very prolific screenwriters advised the same habit. With four-five decades of work and success between the two of them, they both swore by a daily walk. Each cited this as one of the best methods to work through problems, cure writer’s block and generally be inspired. I have been all too guilty of putting off a walk most days because of an array of excuses, mostly deadlines, or general busyness. No more! If walking can aid my work, then walking it is!

3> Even Jane Austen made (spelling) mistakes

I SO loved seeing at least one example, in a hand-written letter, that Jane Austen misspelled words. I’ve agonised over infrequent but noticed (by me!) mistakes and face-palmed myself long after I’ve rectified them. Proofreading is paramount and I still stand by that. But I recognise that although we do our darndest to prevent them, if one or two mistakes happen, as long as we fix them promptly and recognise how they happened, it is not worth the high blood pressure to dwell on them!

4> Keep working and don’t stay stagnant waiting

Jane worked on several drafts of her books at once, rearranging chapters, changing titles and revising even some published works. Given her outstanding success, I really take this to be a positive thing and have noted that it is best not to totally focus on one job/project for too long and singularly. Once its done and whilst awaiting the next step, moving on to something else is a good thing.

5> Enjoy a routine

As above, writers tend to be set in their ways and are often habitual folk. Jane was no exception and had the same routine day in, day out, in terms of when she wrote. She wrote in the morning, for several hours. I  took on board that having set hours of intense focus may make for a better balance on the whole, as opposed to the sporadic set-up with time that sometimes happens throughout the week due to the times that jobs come in and what else springs up in my day.

And in closing, Jane’s reported close-knit family were some of her biggest fans. The letter I read on the wall to a cousin after Jane’s passing from her sister Cassandra, was heartfelt and was testament to their closeness.

Another reminder that whilst writing can be a solo act, whether you are a copywriter in industry, freelance, or a creative writer in another realm, you’ve got to keep perspective and not shut out your loved ones.

After all, what is it really all for?

Even if you go for the garden, it's a perfect outing
Even if you go for the garden, it’s a perfect outing

If you are in the U.K., or travelling there in the near future, make a trip to Chawton!

Have you visited Jane’s house? Let us know on Instagram or Twitter!

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Why we deleted our Facebook business page

Do you ever tick boxes for things, despite them not sitting quite right with you? But because it is a common step and a universally acknowledged and sensible thing to do, you just run with something anyhow.

We’ve said it before and we’ll say it again. It seems like today, more than ever before, people have less and less free time and more things demanding time and attention.

Having a Facebook business page was a box that we ticked for some time. We had a page, it had our credentials on it, contact information, you know the rest.

  • We know that it is deemed to be a crucial, essential presence for a business.
  • We know that Facebook is a powerhouse and owns many apps that we love and use, such as Instagram.
  • We know that Facebook folk may find out that we removed our neat, friendly little business from its community and give us a big digital thumbs down (read: limit our reach on other apps!).
  • We know that it can be a phenomenal online space and community for businesses, groups and people to communicate from all corners of the globe to drum up business and projects.
  • We know that one day we may have more reasons to have a page, than not to, and may start one up again. This decision is reversible.
Facebook can do AMAZING things for people and businesses, we get it. Perhaps just not for us...
Facebook can do AMAZING things for people and businesses, we get it. Perhaps just not for us…

We even tried Facebook’s advertising, with several targeted campaigns. But – it did jack for us in terms of reach and numbers.

And really, although this lovely business of ours is growing and we find ourselves just loving new opportunities and where they are taking us, we just weren’t feeling Facebook as being key. It just isn’t key to our growth or an enjoyable facet of our work, if we are being honest.

We often gain new clients in person, through word of mouth, or by random chances. Tanya does plenty of work for clients in far-off places, such as the U.S.A. and India. These clients didn’t pop up on our Facebook Page.

Instead, we felt as thought our page was impeding on our family and friend’s feeds.

When people put their feet up and scroll through their feed for some mental down time and a switch-off from the real world, we didn’t feel like they wanted to see our latest listings, or musings about life as a hired writer.

Our clients and industry colleagues didn’t really need to spend time on our page – we have plenty of other means of communication. So really, getting a ‘like’ from my Mum, as kind as it was, felt like an indication that we didn’t have the reach we wanted, or needed really.

As copywriters, we sell a service, not a product. What we were showcasing on our page, specifically our organic content, really wasn’t being seen by anyone and wasn’t going to change anyone’s lives. Seriously.

We love our work, we are good at what we do, but we weren’t being rewarded by our time on Facebook and it didn’t feel like it was an avenue worth continuing.

We live in a world where people are shuffling around the streets like zombies with their heads down, finding imaginary anime characters (another post in itself!). We daresay that people really don’t want to trawl through the business page of someone who isn’t offering them a service relevant to them, when they can be spending time doing things they enjoy in their free time.

Ciao for now, Facebook.
Ciao for now, Facebook.

There are plenty of articles floating around that weigh up the pros and cons of businesses breaking up with Facebook. Some of them had some really resonating points, but there was no particular literature that cemented the decision for us.

It just felt like a box we had ticked, but that our heart wasn’t in.

So we made a business decision to say goodbye to it!

Because when you run a business yourself you make these decisions and wear the consequences or rewards yourself. And it feels damn good to be authentic to our own thoughts and experiences.

So, we work in advertising.

We are professional marketing content writers.

We do use Facebook, in terms of having personal pages. It can provide a really wonderful space to make loved ones on different continents not seem so far away and, of course, to share messages, ideals and raise awareness.

But –

You won’t find The Property Writers creeping into your feed on Facebook (for now, at least!).

So see you elsewhere, folks! (Some not so subtle links below.)

Twitter

Instagram

Google +

Houzz

 

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Do one thing every day that scares you

Okay, hands up if you remember the song ‘Everybody’s Free To Wear Sunscreen’.

Yes? No?

If you need a little reminder, or distraction, see the original music video below.

(Copyright lies with Baz Luhrmann and associated creators)

Poignant and direct, the lyrics most likely have something in there for everyone. It is a wonderfully engaging stream of advice, including being advised to floss, getting plenty of calcium, as well as remembering compliments that you receive.

One such piece of advice is

“Do one thing every day that scares you”.

This piece of wisdom was originally said by Eleanor Roosevelt.

Easier said than done, right?

But what is interesting about this, is that it can be a little more daunting applying this principle to your business and business practices.

Why is this? It’s not a rhetorical question, I really don’t know why this is!

Perhaps it is because our business or workplace and how we operate within our work can have a knock-on affect to plenty of others. Whether they are colleagues, clients or even future or prospective clients, drastic or ‘scary’ changes can cause ripples.

Whereas, making personal decisions, such as a change in hair colour or a choice in holiday destination, are less likely to offend, annoy, or upheave others.

Here at The Property Writers, we’ve had plenty of decisions to make along the way since our fruition and already in the span of a year have made changes to the way we work. Most of these changes have been overwhelmingly positive.

But have we really challenged ourselves to the extreme, or even scared ourselves? Nope, not really! The end of financial year is fast approaching and amid our meetings and talks on financials and processes and future goals, I’m going to be throwing into the mix the notion of mixing it up a bit and scaring ourselves.

This could be as simple as picking up the phone and phoning some targeted clients who have been on our wish list (so far, from afar!).

OR, utilising a social media app that has admittedly confounded us a bit until now *cough, cough*, Snapchat!

But we are going to mix it up a bit around here and scare ourselves.

After all, nothing ventured is nothing gained, right?

I have skydived before. Yes, I have jumped out of a plane, after only agreeing to do so around 4 or 5 hours beforehand. And I remember being strangely calm while doing so.

But I was reduced to a shivering, terrified mess recently in Bali. I was climbing the set of stairs, to go on a water-slide that most 12 years around me weren’t thinking twice about. This water-slide absolutely terrified me. I did go on it, after my initial almost tamper-tantrum stating that I wasn’t going to! But the prospect of jumping out of a plane from 15,000 feet was significantly less scary, for me anyway.

We all have have our ‘things’ and all have our levels of what we as individuals are comfortable with. We’re a diverse group, us human beings.

How about you? What are some things you can do within your business to scare yourselves?

Is it joining Snapchat like us? (Eek, we are so terrified!) Let us know on Instagram or Facebook!

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Happy Mother’s Day

We are almost certain that unless you have been living under a rock, you may be aware of a little occasion coming up called MOTHER’S DAY. With the lead-up to holidays these days more saturated than ever, we assume most people know that it is upon us.

So we thought it fitting to share some tips for other ‘mothers in business’. These may perhaps be of some use for those who may be starting out with the juggle of motherhood and working.

As a team, we certainly divulge our parenting woes, highs and lows to each other. Before forming our business we already had being mothers in common.

But we remain pretty tight-lipped with our clients and we keep things professional on that side of the fence. Our phones are filled with photos of our daughters (we each have two!) doing the cutest things, naturally. We would love to show everyone how beautiful they are, but we refrain. We know we are good mothers. We know we are good at our job. And we know we have the right to do both, it’s just our choice to keep things a little separate.

We are both mothers whose children are involved in plenty of activities – swimming, ballet, athletics, gymnastics, you name it, our littlies are probably involved. Chances are we have just locked off copy for an upcoming listing before launching a glittery bag of some sort into our front seat and hurrying off to an extra-curricular activity. But the world and our clients don’t know that!

We do our best week in, week out and some weeks are easier than others. We have gleaned a smidgen of wisdom from our years of freelancing and subsequent business-owning, whilst mothering.

Katharine’s tips for mothers who are in the process of starting up a business, or perhaps seeking a touch more balance:

Keep a calendar that everyone in your house can see.

It sounds obvious and yes, your children may not be able to read yet, but if you have plenty coming up in your working week, make sure it is visible alongside the other facets of your life. I’ve found that keeping a work calendar separately is handy (love my iCal). But just the same as we need to try to strike a balance with work and life, if you can SEE these appointments and commitments side-by-side, it can make it easy to allocate your time and see where you need support. That brings me to my next tip.

Support.

There is the saying that it takes a village to raise a child. Well, in our fast-paced 2016 society, I find people, and yes, particularly women, really do put an immense amount of pressure on ourselves to be everything to everyone. There is also the saying about fitting your own oxygen masks before helping others. So true. I myself have really only become all too aware of this within the last twelve months or so. If you are in the throes of rolling out a business or keeping on top of a growing new enterprise, your commitment to your children doesn’t want to be something you feel is side-lined. Call on your support networks- partners, spouses (if you have them), family, friends and community groups. If you do rely on childcare and feel guilty, as obvious as it sounds, try to shake the guilt early and keep your eye on the prize. Your child/children can ultimately benefit from your own working dreams coming true. You may need to remind yourself of this every day, but try to go easy on yourself. And childcare of course has its own social and emotional positives for children too, it helps to bare that in mind.

Let your children see you working sometimes.

It goes without saying that they need to be at an age where it is safe for them to amuse themselves in the background – you don’t want your one-year old juggling knives while you’re tweaking marketing copy! But if and when you feel like you can complete a task, particularly if you work from home, or bring your children to your office/workplace/warehouse on the odd occasion, give it a go- in small increments at first. This, we know, is difficult when they are young. My eldest daughter can decipher the most complicated house floor plan. She recognises split-system air conditioning units, water closets and rainwater tanks! She has also essentially seen every single G-rated Disney film in existence and was able to begin to learn to read a little earlier than typical. And an upside is that working for myself has afforded me with flexible hours, so I have been able to visit incredible places with her through these early years. These outings are a reward for her for her patience during particularly busy days. And also a reward for me for my hard work and diligence. Her reading folder that was sent home from school advises parents to ‘let your children see you reading for leisure, so they learn early that it is an enjoyable activity’. I think the same can be said for working (in measured doses). If your child sees you working and achieving your goals, you are setting them up for a life of their own self-belief.

Set aside quiet, isolated hours each day, if you can.

Despite the above tip of letting your children see you work, I think it is also useful to put my hand up and admit that you can typically get a task completed in half the time if you aren’t tandem parenting/working. If you have peace, quiet and are not having to divide your attention between children (and their snacks, always with the fixing of snacks!) chances are these hours can be your most productive. These hours may be late at night. Which can be tough. But reaping the rewards of a flexible working life can tip the scale making burning the midnight oil worth it.

If you wish to keep on feeding, then keep on feeding! 

Plenty of other people and women in business have addressed this and in a much more eloquent manner, but in a nutshell – if you have chosen to breastfeed and it has been going well and suiting both you and baby/babies, then be aware that you have every right to continue. Particularly, if you have returned to a workplace. An awareness of your rights to have pumping breaks and a space to use is certainly something you should have. I have fed and pumped in some seriously uncomfortable and sometimes down right bizarre places, with both of my daughters. As a working mother, who also happens to be providing essential nourishment for a growing human, know that you are already a super star. And hopefully knowing this encourages you to uphold your right to continue to do so.

Enforce a ‘phones down’ time-slot in your home and try to stick to it. 

If you’re a working mother/business owner, you know better than anyone that that phone of yours is often buzzing whilst your children are in need of attention. Whether you sell products or services, there will always be the need for people to contact you. As long as you have indicated clear guidelines to clients or customers for turnaround times or response times, know that you can put your phone down and focus on your family and pick up where you left off later. This shouldn’t put clients off either – if you are doing a stellar job anyhow, no one should have any qualms with your abilities. You can put that phone down or mute notifications for a few hours every afternoon or evening and be able to do family dinner, bed-times and stories, if you are able. The world will keep turning! (Something else that took me a while to learn too.)

To be sure, it is a juggling act and anyone who tells you otherwise likely hasn’t played such major roles at the same time. But it’s doable, it’s rewarding and I know that my own daughters are my motivation for success.

This weekend we are going to break our self-enforced social media rule of limited personal/family shots and post some photos of the joy we get from motherhood. A very Happy Mother’s Day to our own mothers and we will also be thinking of those who have lost their mothers, or whose mothers have failing health. If anyone else has tips for this balancing act, we would love to hear them on Instagram.

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